A slogan is not just a few words which people can sing together at rallies. It is truly the central part of the campaign. People cannot fail to recall the slogan even several years after elections. The slogans of the candidates are not the same. For example, Donald Trump’s and Hillary Clinton’s slogans were centrally theoretically. Here are some vital components that make the political slogans great.
Emotionality is one of the essential things. Every slogan without the ability to raise emotion does not make sense. The emotion behind the slogan that Hillary made “The glass ceiling” was basically for giving hope to people. The slogan that Donald came up with “the past was a better time” was mainly for discouraging people.
The two powerful emotions is the other thing. There are two basic choices you are required to incorporate before writing a slogan and considering the party to which you are appealing to is necessary.
There are historical slogans that were used by the first presidents. First, Abraham Lincoln in 1864 during his reelection had a slogan that was used that says, Don’t change horses in midstream’ that was so effective at that time as he was able to fight for the people that were enslaved and was elected. Another slogan was from Dwight D. Eisenhower that was saying, “I like lke” that made him to out win his opponents as it was a short slogan, emotional and people could recall it with ease. Besides, a popular slogan from Ronald Reagan in 1980 of Let’s make America Great Again’ and it was clear as its message was well comprehended and could be noticed with ease.
When you are having a slogan, it is essential that you get to ensure that it is invoking some emotions, besides it must be different and attractive in way that it is catchy easy to remember. In your slogan it is important that you get to be honest so that you get to avoid the questions that can arise since people like what they can be able to relate.
You have to make sure that you are looking for the slogans that will be able to work as there are lots of them that are in use. The slogan that was used mostly would go like this, served their country, now let them serve you.’ In other words, Donald Trump’s had a slogan that he claimed that for a fresh start people need a fresh face.
The third slogan was from those leaders that believed on themselves and they could say It is a season for a seasoned leader.’ It is always essential that you get to choose the most appropriate slogan that will be applicable to you as there is a slogan that says “the common sense solution” and it has its meaning.
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